MATTA Muslim Friendly Travel Fair 2026 is a premier travel exhibition dedicated to promoting Muslim-friendly tourism experiences, products, and services. Organised by the Malaysian Association of Tour and Travel Agents, this event brings together a wide range of travel agencies, tourism boards, airlines, and hospitality providers, offering curated packages that cater to Muslim travellers' needs.

Visitors can explore exclusive travel deals, halal-friendly destinations, umrah and pilgrimage packages, and family-oriented holiday options. The fair also serves as a platform for industry players to connect, collaborate, and showcase innovations in the growing Muslim-friendly travel segment.

Designed for both consumers and industry stakeholders, the MATTA Muslim Friendly Travel Fair 2026 highlights Malaysia’s position as a leading hub for halal tourism while supporting the global expansion of inclusive and accessible travel experiences.